and I'm a freelance Design Director based in Dublin, Ireland.

I’ve spent over 15 years working across design, branding, advertising, and digital agencies, collaborating with some of the best teams in the industry. Along the way, I’ve held roles like Design Director for Nike at R/GA, Creative Director of Design at AKQA Amsterdam, Design Director at Droga5 Dublin and Head of Design at Boys & Girls Dublin.

I’ve been lucky enough to work on brands like Nike, Alexander McQueen, Gucci, Samsung, Apple, Google, Air Jordan, Moncler, and The United Nations, among others. My work has been recognized by D&AD, Cannes Lions, Clio, Fast Co., The One Show, Epica, Eurobest, and The International Society of Typographic Designers (ISTD), London.

I’ve also been on the judging side of things for awards like The Art Director's Club Europe (ADC*E), The New York Festivals, ICAD, ISTD, and IDI. Outside of that, I am a visiting lecturer at The National College of Art & Design (NCAD) in Dublin.